Video & Multimedia PromotionsIs video advertising right for my business?
Like any other form of advertising, video is a vehicle that gets your message out to the public.
With the advent of internet video distribution, video commercials are now becoming the most affordable method of mass and targeted advertising for the small business.
How does a video ad differ from traditional small business advertising such as newspapers?
The key difference besides its cost effectiveness is video’s ability to elicit an emotional reaction from your potential customer. A video ad is similar to a real live sales rep talking up your selling points. However a video unlike your salesperson never has a bad day, never catches a cold and works for you 24/7. Advertising with video like a real person has personality. It communicates with visual imagery, with staged drama, special effects and all sorts of eye and ear candy.
What is so special about video advertising?
Your message is conveyed emotionally at multi-levels....visually and graphically and through sound (narration, dialog, music).
Once an emotional connection is made with your potential customer your message can be more easily understood and accepted. Your customer now becomes intimately involved with your product or service and you become a video personality or even a celebrity!
What type of video ad works best for my business?
That depends on your message and goals. All businesses want to immediately increase cash flow and to establish brand recognition (branding) and loyal repeat customers. These requirements can be satisfied with a creatively produced “direct sales appeal video commercial” which shows images of your product or service satisfying the customer’s needs.
Another type of video involves a demonstration or a how-to explanation. The “infomercial” falls into this category. The purpose of this type of video is to inform or explain how to accomplish something, manage a condition, lean a skill or make sense out of something complex. It can be used as a follow-up after a sale, to answer frequently asked questions and to teach procedures to employees.
How do I deliver my video commercial to my potential customer?
Here is where it gets really good. It costs you nothing to place your “video on the internet” i.e. “YouTube” and the many other video hosting services. Millions of people can view and be attracted to your message. In addition, a multitude of specific topic web channels have arisen where your particular type business can find a home.
Embedding your video commercial on your own web page allows your site to come alive with customer pulling power! Web sites with video embedded attracts nimble web hoppers by enticing them to remain there long enough to read about the fine points describing your business. No web site? We can design one for you.
“DVD’s” have now become the digital replacement for the paper brochure. They can be visually stunning and sound fantastic. They can be duplicated in economical limited quantity short runs. No need to purchase thousands of paper brochures to keep your printing cost down.
Like any other form of advertising, video is a vehicle that gets your message out to the public.
With the advent of internet video distribution, video commercials are now becoming the most affordable method of mass and targeted advertising for the small business.
How does a video ad differ from traditional small business advertising such as newspapers?
The key difference besides its cost effectiveness is video’s ability to elicit an emotional reaction from your potential customer. A video ad is similar to a real live sales rep talking up your selling points. However a video unlike your salesperson never has a bad day, never catches a cold and works for you 24/7. Advertising with video like a real person has personality. It communicates with visual imagery, with staged drama, special effects and all sorts of eye and ear candy.
What is so special about video advertising?
Your message is conveyed emotionally at multi-levels....visually and graphically and through sound (narration, dialog, music).
Once an emotional connection is made with your potential customer your message can be more easily understood and accepted. Your customer now becomes intimately involved with your product or service and you become a video personality or even a celebrity!
What type of video ad works best for my business?
That depends on your message and goals. All businesses want to immediately increase cash flow and to establish brand recognition (branding) and loyal repeat customers. These requirements can be satisfied with a creatively produced “direct sales appeal video commercial” which shows images of your product or service satisfying the customer’s needs.
Another type of video involves a demonstration or a how-to explanation. The “infomercial” falls into this category. The purpose of this type of video is to inform or explain how to accomplish something, manage a condition, lean a skill or make sense out of something complex. It can be used as a follow-up after a sale, to answer frequently asked questions and to teach procedures to employees.
How do I deliver my video commercial to my potential customer?
Here is where it gets really good. It costs you nothing to place your “video on the internet” i.e. “YouTube” and the many other video hosting services. Millions of people can view and be attracted to your message. In addition, a multitude of specific topic web channels have arisen where your particular type business can find a home.
Embedding your video commercial on your own web page allows your site to come alive with customer pulling power! Web sites with video embedded attracts nimble web hoppers by enticing them to remain there long enough to read about the fine points describing your business. No web site? We can design one for you.
“DVD’s” have now become the digital replacement for the paper brochure. They can be visually stunning and sound fantastic. They can be duplicated in economical limited quantity short runs. No need to purchase thousands of paper brochures to keep your printing cost down.